At the start of the 2000’s all the talk around business cards was that they were going to be a thing of the past.  As we type this in 2021, they are still very much here and very much part of any brand’s experience.

Yes there is argument that the humble business card is no longer needed – however, we argue that it still is, and based on what the market is asking for our position on the matter is pretty firm.  Here’s why…

Human beings engage the world through touch and memory is reinforced through touch.  Don’t take our word for it, the Scientific American publication covered this in detail here: https://www.scientificamerican.com/article/a-touch-to-remember/

With scientific approval, we at Bowring have got a few things we would like to share about how to stand out using the humble (and impactful) business card.

Process:

We work with you to help your business stand out from the rest – from the selection of the colour of the card/paper-stock, to its thickness as well as the type and style of printing to the use of die-cutting where appropriate.  No matter the consideration – we apply thoughtful action to help you get exactly what you want (within reason of course ;0))

Materials:

As mentioned, there are numerous materials to choose from and a number of finishes to apply – even to a humble business card.  Nowadays the recycled stock is gaining in popularity since through the use of recycled stock, this ‘says’ something about your business at large, without your having to overtly say anything at all.  Or maybe your approach is to utilize a thicker stock with a matt laminated finish?  Or what about embossing?  Can you see how the choices can be numerous – even endless!

Design:

Sometimes you might know what you want and already have the artwork lined up and ready to go.  Or you may be in a position where you need some help.  We at Bowring can help no matter where you find yourself when on the journey.  Just let us know how we can be of service and we will jump at the opportunity to help you create something amazing.

Last touch…

Every touchpoint that your business can show up in a way that communicates your business ethos and values is worth investing in and knowing how humans remember information, the humble business card still and will continue to play an important part in how we do business and connect with each other.